According to a new blog post from the communications service provider Sandvine, the Super Bowl was once again available to fixed access U.S. broadband subscribers via streaming, but total traffic for the big game was down 15% compared to an average Sunday. The post points out that the drop in Web traffic, which Sandvine dubs the “Super Dip,” occurs because people would rather watch the Super Bowl on their largest screen, the TV, than on a smaller PC, notebook, or tablet screen. To give you an idea how much of an impact the Super Bowl had on Web traffic, Sandvine claims that the game accounted for 3% of the night’s total Web traffic.
